We won a three way pitch to direct and produce a viral for the toothpaste brand Close Up. The script was not what you would expect from toothpaste marketing and allowed us to explore an exciting (and quite abstract) visual route, using the brands core colours of red and blue.
DIRECTOR & PRODUCER: M-I-E
COMPOSITING: Time Based Arts
3D ANIMATION: Simon Russell, Peter Dobes, Martin B Aggerholm,
RIGGING: Rafael Jimenez
FLASH ANIMATION: Yukai Du, Nuno Neves, Elisa Ciocc